A seminar in the DMI Professional Development Program.

Futurists and trend gurus make predictions. Coolhunters are on a Holy Grail search for “the next big thing.” Trendmasters, however, track and translate trends into sales and profits. They do so by connecting on an emotional level with their customers. This seminar offers a practical and fun exploration of the trend-tracking process in a way that simplifies and demystifies the art of trend. Learn how good trend research, effectively translated, can become the platform for great design.

Taught by Robyn Waters, president, RWTrend, and Gary Springer, president, SpringWater, LLC.

Current AIGA members receive a discount on all DMI seminars and conferences. Click here for more information and to register for this event.